FREE BOOK
Why Fat Loss Stops Working After 30
Break Free From Diet Culture & Finally Make Fat Loss Stick
without calorie tracking, food rules, or starting over again
If you're eating "pretty well", exercising regularly, and still feel stuck...
You're not broken >> you were taught the wrong rules.
Inside the book you'll learn:
Why you're great Monday-Friday... and lose control by the weekend: The all-or-nothing cycle explained and how to break it for good
The hidden mistakes that are sabotaging your fat loss (without you realising): It's not carbs, chocolate or willpoer, it's about these 5 things no diet ever warned you about
How stress, sleep and hormones affect fat loss more than any "meal plan": And why your body can't lose fat when it doesn't feel safe
What to do when emotional eating hits, without guilt or starting over again Monday: Simple tools to pause, reset and take back control
A 7-Day Habit Kickstart to create results without dieting or calorie counting: Small daily actions that actually fit into real life, no perfection required
Enter your name & email to get the free book instantly:
No diets. No calorie counting. No spam.
Just real world advice that actually works
""I've downloaded so many 'free fat loss guides' online and honestly expected this to be the same... but it wasn't.
For the first time someopne actually explained WHY I keep self-sabotaging instead of just telling me to eat less.
I've stopped bingeing every weekend, i'm walking more, eating properly and I haven't 'started again on Monday' in 3 weeks.
The guide changed how I think about food and myself." ~ Sarah, 37 Manchester
"I thought my problem was willpower. Turns out it was stress, sleep, and diet culture messing with my head.
The section on emotional eating hit me hard, in a good way. I've stopped punishing myself and started actually taking care of my body.
No more 1,200-calorie diets. No more guilt for pizza with my kids.
This isn't just a fat loss guide... it feels like someone finally told me the truth." ~ Emma, 42, London
"This guide is the first thing that made me laugh, nod and cry a little all at once.
I've done Slimming World, Weight Watchers, keto shakes... you name it. Nothing stuck because I always went all-in-or-all-out.
The 7-day habit kickstart was the first time I felt like I could actually DO this without hating my life. I feel calmer around food for the first time in years. Genuinely wish i'd had this 10 years ago." ~ Laura, 29, Glasgow
"As a full time working mum, I don't have hours for meal prep or marathon gym sessions.
This guide was the first thing that actually fit my life, no guilt, no calorie counting, just real help." ~ Hannah, 34, Brighton
About Jason
Jason is a former overweight guy, dad, husband and coach to busy women across the UK and beyond. Not only that he's a big foodie!!!
He's a rebel who is fed up of listening to the confusion and misinformation that holds us back. Jason is not afraid to stand up against an opinionated fitness and diet industry.
Since 2007 Jason's coaching programmes have transformed the mindset, fitness, health, body shape and lifestyles of his clients from using a simple real world approach to mindset, nutrition and fitness.