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Let’s clear something up. Emotional eating is not a discipline problem. It’s not a personality flaw. And it’s definitely not proof that you “can’t be trusted around food.” Yet the fitness industry keeps treating it like it is. And that’s exactly why so many people feel stuck. The Industry Narrative (And Why It’s Wrong) According to mainstream fat-loss culture, emotional eating is: • weakness • addiction • lack of willpower • “self-sabotage” • bad habits So what’s the pro

How to eat them, use them, and stop being scared of a potato. Right. If Part One hurt a few feelings… good. Now let’s get practical. Because carbs aren’t just “not bad”. Used properly? They actually make fat loss easier. Yes. Easier. Not sexier. Not trendier. Just easier. And easier wins long term. When Carbs Actually Help Fat Loss This is where diet culture gets it backwards. Carbs help fat loss when they: • fuel your training • improve recovery • reduce stress hormones • s

AKA: Stop blaming bread for problems caused by the food industry Let’s just say it how it is. Carbs didn’t ruin your progress. The diet industry did. But carbs are easier to blame than billion-pound food companies and influencers selling “flat tummy tea”, so here we are. Welcome to Carbs For Dummies. No science lecture. No food pyramid nonsense. No “macro maths”. Just straight up truth chat. Because half the population is scared of a banana like it’s contraband… …but will hap

I rewatched Bridget Jones’s Diary the other night. And honestly? Bridget wasn’t the mess. The pressure around her was. The scales. The calorie obsession. The self-criticism. The constant running commentary of: “I should be better than this.” That’s the part that aged… too well. Because 20+ years later, I still coach women stuck in the exact same loop, just with better Wi-Fi and worse Instagram comparisons. Different decade. Same nonsense. The “Should” Trap Every week I hear s

(And why it’s not because you’re “bad at fitness”) Let’s talk about one of the most unspoken truths in the fitness industry. Copying someone else’s body will never give you their results. Not because you’re doing it wrong. Not because you “didn’t want it badly enough.” Not because you missed a supplement or skipped leg day once in 2019. But because… that’s not how bodies work. Shocking, I know. Social media doesn’t sell processes. It sells bodies. You’re shown: • a physique